Dan has been working in social media since before it was cool to do so in sport. Touring sports teams in early 2010 to advocate the benefits of social media to an audience that wasn't ready for it just yet. 

Since then he has built up experience by working for adidas UK (their first ever social media hire), We Are Social, Copa90, Pulse Live, Cast Digital, AMV BBDO, Octagon, SQN (now part of rEvolution) and Samba Digital.

Most recently he could be found leading the team working across the UK, Europe and Middle East for Samba Digital. Helping to increase the international client base (outside of France) from 6 to around 25 clients in a four-year period. Working with Liverpool FC, man Utd, FC Bayern, Juventus, Serie A, Bundesliga, Orlando Magic, Everton, Leeds United, Saudi Esports Academy and many more. 

Now using these experiences to help brands, clubs and rights holders to add more creativity to their campaigns.